Goal: price any module or bundle in your head, say exactly what our team delivers and what the client does, and never cross the honesty gate. This page is the single source for prices and claims. Every other page links here.
DRAFT means the price is the current draft. Quote it as written and don't improvise around it. PENDING · confirm with your manager means the owner hasn't decided yet. Never guess a pending item: say you'll confirm it and get the answer from your manager.
Our US team does the work for the client, using theStacc's software: SEO, local SEO, social, video and ads. The client doesn't learn a tool or run a workflow. They connect their accounts once, approve, and we run the rest.
"This is your month. Connect Instagram, Facebook and Google, and approve. We run the rest."
These are the only prices you quote. If you ever see an older package name or price from before November 2026 (in an old deck, an old email, an old academy), it's dead. Don't quote it, don't compare to it.
| Module | What's in it | $/month | Status |
|---|---|---|---|
| Website + SEO | Site rebuild, SEO content, site audit and fixes, local SEO (Google Business Profile, Google posts, reviews, Map rank), AI visibility. | $600 | DRAFT |
| Local SEO only | Google profile, posts, reviews, Map rank, AI answer rank. For businesses keeping their current site. | PENDING · confirm with your manager | Proposed SKU, owner to decide |
| Social media | A 30-day plan and posts each month on the channels the client actually uses. | $400 | DRAFT |
| Social media with video | Everything in Social media, plus short videos each month made by our team from the client's own footage and photos. | $1,000 | DRAFT |
| Paid ads, per channel | Per channel: setup, first account check, campaigns, ad copy and creative, weekly fixes, budget cap, monthly report. | $400 per channel | DRAFT |
Any one module can be bought on its own. A Columbus plumber who only wants Google Search ads can buy one ad channel. An Austin dental clinic that only wants Social media with video can buy just that. There's no "you have to take SEO first." A single module is full price; the discount starts at two.
Two or more modules get 15% off the module total. Add up the modules at list price, take 15% off the total, and quote the result. Show the math to the prospect; it's a clean, honest number.
Total × 0.85. Or: find 10% of the total, add half of that again to get 15%, and subtract. On $1,000: 10% is $100, half again is $50, so 15% is $150, and the price is $850.
| Prospect wants | Module total | 15% off | Monthly price |
|---|---|---|---|
| Website + SEO ($600) + Social media ($400) | $1,000 | −$150 | $850 |
| Social media ($400) + ads on one channel ($400) | $800 | −$120 | $680 |
| Website + SEO ($600) + Social media with video ($1,000) | $1,600 | −$240 | $1,360 |
| Website + SEO ($600) + Social media ($400) + ads on one channel ($400) | $1,400 | −$210 | $1,190 |
| Full bundle: Website + SEO ($600) + Social media with video ($1,000) + ads on Google and Meta ($800) | $2,400 | −$360 | $2,040, presented as $1,999 |
All prices DRAFT.
Website + SEO, Social media with video, and paid ads on Google and Meta. List total $2,400, 15% off makes $2,040, presented as $1,999/month. This is the only bundle with a presented round number. Every other bundle is quoted at its exact 15%-off price; don't round it yourself.
Ad spend on Google and Meta is extra and paid by the client to the platforms. Meta's start date depends on Meta's approval; see the status card.
"Our fee covers the work. Your ad budget goes straight from your card to Google on your own account. You own the account and the data, and we never touch your billing."
Everything else about how managed ads run is on Day 5.
Deliverable counts are not set yet. Wherever you see PENDING · confirm with your manager, say "a set number each month, I'll confirm the exact count," never a number you've heard somewhere.
A proposed option for businesses keeping their current site: Google profile, posts, reviews, Map rank and AI answer rank. The owner hasn't decided on it or its price. If a prospect loves their site and only wants the map, take the note and confirm with your manager before quoting anything.
| Our team | The client |
|---|---|
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Owners have been burned by agencies that went quiet and by tools they never had time to use. The answer to both is the same: our team does the work, and nothing posts without their yes. The client's whole job is a one-time connection and a few approvals.
| Module | Good fit | Ask this |
|---|---|---|
| Website + SEO | A local or service business that needs to be found on Google, on the map and in AI answers, especially when the current site is old, thin, or not doing the job. | "When someone in your area searches for what you do, who shows up?" |
| Local SEO only PENDING | A business happy with its current site that mainly needs the map and reviews. | "Is the website working for you, or is it the map that's missing?" |
| Social media | A business whose customers check it out on Instagram, Facebook or LinkedIn before buying, and whose pages look empty or stale. | "If a customer looked you up on Instagram right now, what would they see?" |
| Social media with video | A business with real work worth showing (jobs, before and after, the team, the space) that can send footage and photos from their phone. | "Do you or your team ever take videos on the job?" |
| Paid ads, per channel | A business that wants to show up now for searches it doesn't rank for yet, and has its own budget for ad spend on top of our fee. | "What's a new customer worth to you, and what could you spend to get one?" |
Platform fit for ads (for example, which channels suit an emergency job or a dental clinic) is on Day 5.
Each of these is PENDING · confirm with your manager. Don't guess, don't use a number from an old document.
"Good question. I want to give you the exact terms, not a guess. I'll confirm and send them over today."
This is the one place the claim rules live. Every other page links here. If anything else in the academy disagrees with this section, this section wins.
| Class | Rule | Examples |
|---|---|---|
| Assert freely | Contractual or under our control. Say it with confidence. | The price. The deliverables. What's included. The approval flow. "You own your content and ad account." "Nothing posts without your yes." |
| Directional | A trend. Name the driver, give no number. | "Impressions and map coverage usually grow as posts and content build up." |
| Never promise | Outcomes no one controls. Don't hedge them into a number either. | Rankings, #1 or top-3, AI citations, leads, ROAS, revenue, follower growth, or "results in X weeks." |
"We commit to the work every month and we track the numbers with you: map rank, AI mentions, calls and inquiries."
Use it whenever a prospect asks "what will I get?" or "how many leads?" It's a commitment, not a disclaimer. Don't open with "I can't promise you leads"; open with what we do commit to.
| Area | Never |
|---|---|
| Reviews | Offer review gating, pay for reviews, or say "we get you reviews." We draft replies to real reviews, and a person always posts them; replies are never automatic. |
| SEO and content | Call our 0 to 100 article score Google's score; it's our internal score, and 85+ is a best-effort aim. Promise indexing. Invent prices, codes, stats, reviews, testimonials, awards or phone numbers for a client. |
| AI answers | Promise an AI citation or mention. Say an ad changes the AI answer. |
| Social and video | Offer comment or DM management or social listening. Promise reach, followers or leads. Offer a video editor the client uses themselves. Offer TikTok, Threads or Pinterest posting. |
| Ads | Promise ROAS, cost per lead or a lead count. Say "pay only if it works." Say "we count leads once across platforms" or offer tracked phone numbers. Say we run ads on our own account or front the spend. Claim an autopilot runs the account. |
| Price and terms | Quote an old package or price. Guess a PENDING item. Invent a discount. |
| Regulated businesses | Say compliance mode makes them compliant. Compliance profiles are opt-in, and the licensed professional stays responsible. |
"Honestly, nobody can tell you that and mean it. What I can tell you is exactly what we do every month, and that you'll see the numbers with us: map rank, AI mentions, calls and inquiries. You'll know what's moving and why."