Goal: know every piece of the Website + SEO module well enough to match it to the problem in front of you, say it in one line, and never promise what we can't control. Our US team does this work for the client using theStacc's software. The client connects, answers a few questions and approves.
Website + SEO is one module. It covers the site rebuild, SEO content, the site audit and fixes, local SEO (Google Business Profile, Google posts, reviews and Map rank) and AI visibility. For the price and bundle math, go to Day 2 · pricing. Don't quote from memory.
| Deliverable | How much | Who does the work |
|---|---|---|
| Full site rebuild | Included. An existing ranking site is a migration: every URL kept or 301-redirected. | Our team |
| SEO articles | PENDING, confirm with your manager per month | Our team plans and writes; the client approves |
| Google posts | PENDING, confirm with your manager per month | Our team; the client approves unless they choose autopilot |
| Review replies | An AI-drafted reply to every review | A person on our team always clicks "post reply" |
| Site audit with fixes | Included | Our team |
| Monthly report | Included | Our team |
The number of articles and Google posts per month is still being decided. If a prospect asks "how many?", say: "I'll confirm the exact monthly count in writing before you sign." Never invent a number, and never borrow one from an old plan.
Our team: plans, writes, designs, publishes, replies to reviews (a person always posts the reply) and reports. The client: connects their accounts once, approves (posts wait for a yes unless they choose autopilot) and answers the writer's questions about their business.
"This is your month. Connect Instagram, Facebook and Google, and approve. We run the rest."
A Local SEO only option (Google profile, posts, reviews, Map rank, AI answer rank) for businesses keeping their current site is proposed but not decided. Don't offer it or price it until your manager confirms. See Day 2 · pricing.
Every Website + SEO client gets a full site rebuild. If the prospect has no site, or a site that never ranked for anything, it's a clean build. If their current site already ranks, the rebuild is a migration, and the rule is simple: every URL is kept or 301-redirected.
A 301 is a permanent redirect. When an old page address moves, the 301 sends people, Google and old links to the new address. That's how we avoid broken pages and lost bookmarks when the site changes.
Say this: "We rebuild your site, and if your current one already ranks, we keep every page address or point it to its new home with a permanent redirect. Nothing gets dropped."
The URL rule is a mechanic we control, so assert it. What Google does with the new site is not. Never say "you won't lose a single ranking" or give a date when rankings come back.
This is how SEO articles get made. Learn the six pieces in order: plan, keywords, writer, writer questions, integrity, quality gate.
One approval queue for blog posts, social posts and Google posts. The client sees everything waiting for them in one place.
Say this: "Everything we make for you lands in one queue. You approve from there, and nothing posts without your yes unless you switch on autopilot."
Each content plan checks Google's top 10 results for every keyword and drops ideas the site already ranks for. We don't spend the client's month writing about something they already win.
Say this: "Before we write anything, we check who's on Google's first page for that search, and we skip topics you already rank for."
The client's keywords sit in a pool. A keyword rests for 60 days after it's used, so we don't hammer the same search with back-to-back posts. Keywords starred as Always-On skip the rest, for the one or two searches the business lives on.
Say this: "We rotate through your keywords and rest each one for 60 days after we use it, except the core searches you tell us to keep on all the time."
The AI writes in the client's voice from the client's own facts, and our team runs it. Images are original, with no stock photos, and the client's own Library photos are placed where they fit. Every new post links to at least 3 of the client's other pages.
Say this: "Your articles are written in your voice from your facts, with original images and your own photos, and every post links to your other pages."
When only the owner knows an answer (their prices, their service area, how they actually do the job), the writer asks the owner. This is the client's main job besides approving, so set it up on the call.
Say this: "Now and then the writer will ask you a quick question only you can answer. Your answers make that post and every later one sound like you."
The writer never invents prices, codes, stats, reviews, testimonials, awards or phone numbers. If a fact isn't in what the client gave us, it doesn't go in the post.
Say this: "We never make up a price, a discount code, a stat, a review or an award. If we don't have the fact from you, it doesn't go in."
An independent check aims each article at 85 or better on our internal 0 to 100 score. It's best effort, not a guarantee, and it is not Google's score.
Say this: "Before you see an article, a separate check scores it and aims for 85 or better on our own quality score."
Never call it "Google's score" and never say "every post is guaranteed 85." Say "our internal score" and "aims for." A high score doesn't mean a post will rank.
| How it publishes | Platforms | What the client does |
|---|---|---|
| Direct | WordPress, Webflow, Shopify, Ghost, Duda, Zepio, or any site through a webhook or API | Connects once. After approval, we publish. |
| Ready to paste | Squarespace, Wix, Framer | Gets everything ready to paste. We confirm once it's live. |
Say this: "On WordPress, Webflow, Shopify and the others we publish straight to your site. On Squarespace, Wix or Framer you get each post ready to paste, and we check it went live."
"What's your website built on?" tells you which publishing path applies. A Wix client isn't a bad fit, they just need to know about the paste step up front so it isn't a surprise.
Say this: "We audit your whole site, show you the evidence for each problem, fix many of them in one click with an undo, and check whether ChatGPT, Claude and Perplexity can even get into your site."
Never say "llms.txt gets you cited" or "this puts you in ChatGPT." It's a draft file that helps AI apps read the site. It doesn't promise anything.
A daily check of the site, with a weekly email to the owner. It catches problems that quietly break search, like AI crawlers getting blocked, before anyone notices a drop.
Say this: "We check your site every day for silent problems and send you a short email every week."
Say this: "You get a monthly report you can print, with your Google numbers, your site visitors and the form inquiries that came in."
"We commit to the work every month and we track the numbers with you: map rank, AI mentions, calls and inquiries."
This is the positive framing line from Day 2. It answers the results question without a promise.
This is the opener of every demo, so know it cold. It has three parts.
We ask real questions, the kind a customer would ask, across 4 AI apps. The check shows two things:
Say this: "We asked AI the questions your customers ask. Here's how often it names you, how often it names your rivals, and where it used your own pages without mentioning you."
Where the business sits in Google's AI answers for each service it offers. A roofer might show up for "roof repair" but not for "gutter replacement."
Say this: "This shows where you sit in Google's AI answers, service by service, so we know which services to fix first."
Everything the checks found, sorted with the biggest impact first. This is the bridge from "here's where you're invisible" to "here's the work."
Say this: "Here's the fix list, biggest impact first. This is what our team works through."
We measure AI mentions and we do the work that earns them. We never promise AI will name the business, and we never promise a number of mentions. Run the demo order on Day 6.
Local SEO is part of Website + SEO, not an add-on. It's the Google Business Profile, Google posts, reviews and the Map rank grid.
Say this: "Once your Google profile is connected, you see the calls, direction requests and website visits Google sends you, and how your reviews stack up against the three businesses near you."
We edit the live listing for the client: hours, holiday hours, photos, description, services and Book buttons.
Name, address and category are different. Those are changed on Google Maps directly, not from our dashboard, because Google can re-check a listing when they change.
Say this: "We keep your hours, holiday hours, photos, description, services and booking button up to date. Your name, address and category get changed on Google Maps itself, and we'll walk you through it."
The Map rank grid shows where the business ranks on the map in each neighborhood around it. Most owners only know how they rank from their own office. The grid shows the blocks where they show up and the blocks where a rival wins.
Say this: "This grid shows where you come up on the map in each neighborhood around you, and who wins where you don't."
OK: "Map coverage usually grows as posts and content build up." Never: "We'll get you into the top 3 on Maps" or "you'll be #1 in every neighborhood." See the honesty gate.
A monthly calendar of Google posts, with on-brand images and safety filters, and next month planned automatically. Count per month: PENDING, confirm with your manager. Three modes:
| Mode | What happens |
|---|---|
| Manual | Nothing runs on its own. |
| Review | We make the posts, the client approves each one. |
| Autopilot | We make and publish the posts without waiting for approval. |
Say this: "We plan a month of Google posts with on-brand images, and next month is planned before this one ends. You approve each one, or put it on autopilot."
Every Google review lands in one inbox with an AI-drafted reply. A person always clicks "post reply." Replies are never automatic.
We also give the client a review link, a QR code and request templates so they can ask happy customers for reviews after a job.
Say this: "Every review gets a reply drafted in your voice, and a real person on our team posts it. You also get a review link and QR code to hand customers after the job."
Law firms, healthcare practices, mortgage brokers, real estate agents, licensed contractors, financial advisers and insurance agents have advertising rules. Compliance profiles are opt-in: they add a compliance check to the content for that kind of business. The licensed professional stays responsible for what's published.
Say this: "Because you're regulated, we can switch on a compliance profile that checks your content before it goes live. You stay the one responsible for it, and you still approve it."
"This makes your content legally compliant" or "it's certified." It's a check that helps, not legal sign-off.
| What the prospect says | Feature to show | One line |
|---|---|---|
| "Our site is old and slow, but it still brings in calls." | Rebuild as a migration | "New site, and every old page address is kept or redirected." |
| "I don't have time to write blogs." | Content engine + Content Hub | "We write them in your voice. You just approve." |
| "The last agency's blogs sounded nothing like us and got our prices wrong." | Writer questions + integrity rule | "We ask you what only you know, and we never invent a price." |
| "We keep writing about the same stuff." | Keyword pool, 60-day rest | "Each keyword rests 60 days after we use it." |
| "We're on Squarespace." | Ready-to-paste publishing | "You get each post ready to paste, and we confirm it's live." |
| "Does ChatGPT even know we exist?" | AI visibility check | "Here's how often AI names you, and your rivals." |
| "Our competitor shows up in Google's AI answer, we don't." | Google AI answer rank + fixes list | "Here's where you sit for each service, and the fixes, biggest first." |
| "I don't know if AI can even read our site." | AI crawler access check | "We check whether ChatGPT, Claude and Perplexity can get in." |
| "We show up on Maps near the shop but nowhere else." | Map rank grid | "Here's every neighborhood around you, and who wins each one." |
| "Our Google hours are wrong every holiday." | Listing edits | "We keep your hours and holiday hours right." |
| "We have 40 reviews with no reply." | Reviews inbox | "Every review gets a drafted reply, and a person posts it." |
| "I never know what the agency actually did." | Monthly report | "A printable report every month, with the numbers we track together." |
| "Something broke on our site and nobody noticed for weeks." | Site health | "We check your site daily and email you weekly." |
| "I'm a lawyer. I can't have a blog making claims." | Compliance profile | "We add a compliance check, and you stay in control." |
The canonical rules are the honesty gate on Day 2. This is the Website + SEO version.